PULSE is an integrated Quantitative-Qualitative monadic tool for researching marketing assets before launch. It includes a benchmark cell to add context as well as online qualitative focus groups to probe the crucial “whys”.

GEMS is a sequential monadic concept screening tool that integrates both Quantitative and Qualitative methodologies. It analyzes and compares competitive purchase intent both pre- and post-concept presentation and is optimized for early-stage testing.

GEMS explores important attributes such as Uniqueness, Relevance, Believability, Brand fit and other key areas to help evaluate and direct new opportunities. Optional online qualitative focus groups then dig deep into the leading concepts for meaningful insights.

FLOW is a highly flexible, mobile tracker solution that leverages shorter surveys and report automation making it ideal to economically monitor trends and performance.

Built upon mobile design principles, FLOW involves engaging surveys for Millennials and other targets. Custom crafted to measure your key performance indicators, with curated dashboards and expert commentary, it’s a perfect solution for keeping in touch with your consumer base.

From testing a handful of SKUs to assessing more than one hundred, LINE™ is a next-level TURF tool and simulator designed to help optimize any product/category portfolio while helping to prioritize innovation.

A more realistic measure of reach than typical TURF, the analysis creates market context by including competitive reference points and modeling need states to more realistically frame the purchase intent exercise. LINE allows varying scenarios to be created and evaluated.

CHAT™ uses our live, digital chat platform to connect with diverse nationwide audiences, rapidly and affordably, to gain fresh understanding and insight.

Created to be highly flexible, the work area allows any type of stimuli to be viewed. Multiple moderators allow for smart follow-ups and moving between Group and Private mode facilitates broad discussions as well as isolated responses unbiased from other participant opinions. Insights and commentary are provided in the report, illustrated by representative quotes pulled from the auto-generated transcripts.

As your research partner, Synqrinus applies our broad expertise and proven, flexible methods to create CUSTOM research to meet your particular marketing challenges.

CUSTOM approaches may involve an entirely unique methodology, application of advanced analyses, or a new app. Whether you need Choice-Based Conjoint models, U&A or Segmentation Studies, MaxDiff or Virtual Eye Tracking, we can work together to suggest, develop and implement insight-driven studies to answer any challenge.